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About us

Enhance Your Footwear Experience

Explore our extensive range of shoes, from casual sneakers to elegant heels. We cater to all styles and sizes, ensuring comfort and quality for every customer.

Start with the customer – discover what they desire and deliver it to them.

Learn more

Discover New Styles

Explore our extensive range of shoes, from casual sneakers to elegant heels. We cater to all styles and sizes, ensuring comfort and quality for every customer.

Start with the customer – discover what they desire and deliver it to them.

Learn more

Everything is designed.
Few things are designed well.

Meet our team

Dedicated professionals ensuring your satisfaction

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is passionate about footwear. He actively engages in product selection, marketing, and enhancing the customer shopping experience.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the retail industry, Mich has helped the company to achieve its current success. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house designers and looks after the community of thousands of footwear enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.